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Your Go-to-Source for New Market Entry
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Target Audience
Customer Audience
Surveys
Marketing
competitive Advantage
Segmentation
Market entry research
...a comprehensive analysis of various facets of the market, consumer behaviour, competitive landscape, and the product's viability
Market Analysis
01
02
03
Know the current size of the market you’re entering
Know the growth projections and trends for the market you’re entering
Find out how the market is segmented by demographics and psychographics
C$39
Market Size and Growth Potential
C$39
Market Size and Growth Potential
C$39
Market Segmentation
04
05
06
Know which segments offers the most potential for your product or service.
Know the cultural, social, or regional factors could affect your market entry
Find out how the market is segmented by demographics and psychographics
C$39
Market Segmentation
C$39
Cultural and Social Factors
C$39
Cultural and Social Factors
09
07
08
Know the current economic environment in the market
Know the cultural, social, or regional factors could affect your market entry
Find out how the market is technologically advanced.
C$39
Economic Climate
C$39
Economic Climate
Technology Penetration and Usage
C$39
10
Find out the prevalent technologies, and how they influence consumer behavior
Technology Penetration and Usage
C$39
Competitive Landscape
11
12
13
Know the major players in the market
Know their market share, strengths, and weaknesses
Find out the products/services that are currently offered by competitors
C$39
Key Competitors
C$39
Key Competitors
C$39
Competitive
Products/Services
14
15
16
Know how these offerings compare to your product/service
Know the marketing and sales strategies that competitors are using
Find out the distribution channels competitors are utilizing
Competitive
Products/Services
C$39
C$39
Competitor Strategies
C$39
Competitor Strategies
17
18
Know if there are underserved segments or unmet needs in the market
Find out the potential areas where your product/service can outperform competitors
C$39
Market Gaps and
Opportunities
C$39
Market Gaps and
Opportunities
Customer Understanding
19
20
21
Know your target customer in the new market you’re entering.
Know their needs, expectations, and purchasing habits
Find out how consumers make purchasing decisions in this market
C$39
Target Customer Profile
C$39
Target Customer Profile
C$39
Consumer Decision-Making Process
22
23
24
Know the key factors that influences their decisions
Know how foreign or new brands are perceived in the market
Find out consumer expectations regarding quality, price, and service
C$39
Consumer Decision-Making Process
C$39
Brand Perception and Expectations
C$39
Brand Perception and Expectations
25
26
Know the common customer pain points and preferences in your potential market
Find out the most valued product or services features
C$39
Customer Pain Points and Preferences
C$39
Customer Pain Points and Preferences
Regulatory and Legal Environment
27
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29
Know the key regulations and compliance requirements in the market
Know if there are any industry-specific regulations to consider
Find out the legal hurdles that exist for market entry (e.g., trademarks, patents)
C$39
Regulatory Landscape
C$39
Regulatory Landscape
C$39
Legal Considerations
30
31
32
Know the implications of local business laws and practices
Know the taxation policies and implications for your business
Find out if there are any specific import/export controls or duties
Legal Considerations
C$39
C$39
Taxation and Import/Export Regulations
C$39
Taxation and Import/Export Regulations
33
34
Know if local partnership or establishment of a local entity is required
Find out the steps and requirements for setting up a business in the market
C$39
Local Partnership and
Entity Setup Requirements
C$39
Local Partnership and Entity Setup Requirements
Marketing and Distribution Strategy
35
36
37
Know the marketing channels that are most effective in the market
Know how your marketing strategy should be adapted to local preferences and norms
Find out the the most effective sales and distribution channels in the market
C$39
Marketing Approach
C$39
Marketing Approach
C$39
Sales and Distribution
Channels
38
39
Know if there are any local distribution peculiarities or challenges
Know what pricing strategy is likely to be effective
Find out what types of promotions or incentives resonate with the local audience
Sales and Distribution Channels
C$39
C$39
Promotional and Pricing Strategies
C$39
Promotional and Pricing Strategies
41
42
Know if there are potential local partners or collaborators that could facilitate market entry
Find out if local partnerships can enhance market penetration and credibility
Local Partnership and
Entity Setup Requirements
C$39
C$39
Local Partnership and Entity Setup Requirements
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