Pocket Gabby

Your Go-to-Source for New product launch Insights

Research needs

...a comprehensive analysis of various facets of the market, consumer behavior, competitive landscape, and the product's viability

Understanding the Target Audience

Know your potential customers ​in terms of age, gender, ​income, education, and ​occupation

Know the geographic location of your target audience

Find out the interests, hobbies and lifestyle preferences of your target audience

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 4-page customized PDF report.
  
• Research Depth: This is a preliminary research package, designed to provide a concise demographic profile of potential customers, focusing on age, gender, income, education, and occupation, essential for targeted marketing and business strategy development.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 4-page customized PDF report.
  
• Research Depth: This is a preliminary research package, designed to help you focus on identifying the geographic locations of your target audience, essential for region-specific marketing strategies and distribution planning.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

• Scope of Research: Focused on one ​company/product per country.
  
• Delivery Timeline: Comprehensive ​insights delivered within 7 working ​days.
  
• Report Format: A concise, 5-page ​customized PDF report.
  
• Research Depth: This is a preliminary ​research package, designed to ​provide key insights that analyzes ​the interests, hobbies, and lifestyle ​preferences of your target audience ​to inform tailored marketing and ​product development strategies.
  
• Included Insights: Our report will ​offer actionable answers and ​recommendations based on research ​and proven methodologies.
  

Demographics

Demographics

Psychographics

Know the values, beliefs and attitudes that influences the purchasing decisions of your target audience.

Know the buying patterns and consumption habits that your target market exhibits

Find out how your target audience relates to similar products.

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 5-page customized PDF report.
  
• Research Depth: This is a preliminary research package, designed to identify the key values, beliefs, and attitudes of your target audience, revealing how these factors influence their purchasing decisions.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Psychographics

• Scope of Research: Focused on one ​company/product per country.
  
• Delivery Timeline: Comprehensive ​insights delivered within 7 working ​days.
  
• Report Format: A concise, 6-page ​customized PDF report.
  
• Research Depth: This is a preliminary ​research package. This research will ​provide insights into the buying patterns ​and consumption habits of your target ​market, offering actionable ​recommendations on how to align your ​marketing and sales strategies with ​these behaviours.
  
• Included Insights: Our report will offer ​actionable answers and ​recommendations based on proven ​methodologies.
  

Behvaioural Insights

• Scope of Research: Focused on one ​company/product per country.
  
• Delivery Timeline: Comprehensive ​insights delivered within 7 working ​days.
  
• Report Format: A concise, 6-page ​customized PDF report.
  
• Research Depth: This is a preliminary ​research package, The report will reveal ​how your target audience interacts with ​similar products, providing actionable ​strategies for differentiation and ​competitive positioning.
  
• Included Insights: Our report will offer ​actionable answers and ​recommendations based on research ​and proven methodologies.
  

Behavioural Insights

Know how your product could solve your target audience current problems

Know how your product adds value to the life and work of your target audience

Find out the typical touchpoints in the decision-making process of your target audience

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This is a preliminary research package, designed to identify problems faced by your target audience and offer actionable recommendations on how your product can effectively address and solve these issues.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Needs and Pain Points

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This is a preliminary research package that will detail how your product enhances the life and work of your target audience, providing actionable recommendations to highlight and communicate this value effectively.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Needs and Pain Points

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This is a preliminary research package that will map out the key touch points in your target audience's decision-making process, offering actionable strategies to effectively engage at each of these stages.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Customer Journey Mapping

Know how your target market seek information and make purchase decisions

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This is a preliminary research package that will identify the channels and methods your target market uses to seek information and make purchase decisions, providing actionable guidance on optimizing these pathways for effective marketing and sales conversions.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Customer Journey Mapping

Market Viability and Trends

Know the current size of the market for your product.

Know the projected growth trends in your market.

Find out how your market is segmented by demographics, behaviour etc.

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 5-page customized PDF report.
  
• Research Depth: This research will provide an analysis of the current market size (TAM. SAM, SOM) for your company/product, along with actionable recommendations on how to position and scale your business within this market space.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Market Size and Growth

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 5-page customized PDF report.
  
• Research Depth: This research will outline the projected growth trends in your market, offering actionable insights on how to align your business strategy with these future developments.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Market Size and Growth

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This research will detail the segmentation of your market by demographics and behaviour, providing actionable strategies to target specific segments effectively.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Market Segmentation

Know the market segment that represents the best opportunity for your product

Know the current and emerging trends that could influence the success of you product

Find out how consumer behaviour is evolving in your target market

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This report will identify the most promising market segment for your product, along with actionable recommendations on how to effectively target and capitalize on this segment.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Market Segmentation

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This report will analyze current and emerging market trends, providing actionable strategies to leverage these trends for the success of your product.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Consumer Trends

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This report will examine the evolving consumer behaviour in your target market, offering actionable insights on how to adapt and align your business strategies with these changes.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Consumer Trends

Know the economic conditions (like recession, and inflation) that could impact your market.

Know how these conditions might affect consumer spending in your category.

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 5-page customized PDF report.
  
• Research Depth: This report will assess key economic conditions such as recession and inflation, providing actionable recommendations on how to navigate and mitigate their impact on your market.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Economic Factors

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 5-page customized PDF report.
  
• Research Depth: This report will analyze how economic conditions might affect consumer spending in your category, offering actionable strategies to adapt to these spending patterns.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Ec​onomics Factors

Competitive Analysis

Know your key competitors offering similar products

Know your competitors strengths and weaknesses

Find out who offers alternative solutions that could fulfill the same customer needs

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This report will identify your key competitors offering similar products and provide actionable recommendations for differentiating your offerings and strengthening your market position.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Direct Competitors

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This report will evaluate the strengths and weaknesses of your competitors, providing actionable insights on how to capitalize on their weaknesses and bolster your competitive strategy.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Direct Competitors

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This report will detail entities offering alternative solutions for similar customer needs, along with actionable recommendations on how to position your product distinctively in this competitive space.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Indirect Competitors

Know how your product compares in terms of price, quality, and features.

Know your unique selling proposition (USP) in comparison to competitors

Find out how your product differentiates itself in the marketplace

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 4-page customized PDF report.
  
• Research Depth: This report will provide a comparative analysis of your product in terms of price, quality, and features against competitors, accompanied by actionable recommendations for competitive positioning and improvement.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 4-page customized PDF report.
  
• Research Depth: This report will identify your product's unique selling proposition (USP) compared to competitors, offering actionable guidance on how to highlight and leverage this USP in your marketing and sales strategies.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 4-page customized PDF report.
  
• Research Depth: This report will analyze how your product differentiates itself in the marketplace and provide actionable strategies to emphasize and capitalize on these unique differentiators.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Indirect Competitors

Competitive Positioning

Competitive Positioning

Know the market share of key competitors.

Know how you can position your product to capture a share of this market.

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 10-page customized PDF report.
  
• Research Depth: This report will reveal the market share of key competitors, along with actionable insights on how to position your product to capture a greater share of the market.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Market Share Analysis

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 10-page customized PDF report.
  
• Research Depth: This report will offer insights on the current market dynamics and provide actionable strategies for positioning your product to effectively capture a share of the market.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Market Share Analysis

Product Testing and Customer Feedback

Know how potential customers respond to your product prototype

Know the feedback potential customers provide on its features, usability, and design

Find out the perceived benefits and drawbacks of your product according to your target audience

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 12-page customized PDF report.
  
• Research Depth: This report will provide analysis on potential customers' responses to your product prototype, along with actionable recommendations for refinement and optimization based on this feedback.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Prototype Testing

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 12-page customized PDF report.
  
• Research Depth: This report will detail feedback from potential customers on your product's features, usability, and design, offering actionable suggestions for enhancements and improvements based on this input.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Prototype Testing

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 10-page customized PDF report.
  
• Research Depth: This report will outline the perceived benefits and drawbacks of your product as seen by your target audience, accompanied by actionable recommendations to amplify strengths and address weaknesses.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Focus Groups and Surveys

Know if there are any modifications or improvements suggested

Know the price range potential customers are willing to pay for your product

Find out how pricing impacts how customers perceive the value of the product

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 12-page customized PDF report.
  
• Research Depth: This report will highlight any suggested modifications or improvements from your target audience, providing actionable steps to refine and enhance your product accordingly.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Focus Groups and Surveys

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 15-page customized PDF report.
  
• Research Depth: This report will analyze the price range potential customers are willing to pay for your product and suggest actionable pricing strategies to maximize market appeal and profitability.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Price Sensitivity Analysis

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 12-page customized PDF report.
  
• Research Depth: This report will examine how pricing affects customer perceptions of your product's value, providing actionable insights for optimizing your pricing strategy to align with customer expectations.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Price Sensitivity Analysis

Know how the product performs in a controlled smaller market release.

Know the adjustments needed to be made before a full-scale launch.

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 15-page customized PDF report.
  
• Research Depth: This report will assess the performance of your product in a controlled, smaller market release, offering actionable recommendations for adjustments before a broader market launch.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Pilot Launches

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 15-page customized PDF report.
  
• Research Depth: This report will identify necessary adjustments based on the initial market release, providing actionable steps to optimize the product for a successful full-scale launch.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Pilot Launches

Marketing and Distribution Strategies

Know the marketing channels (online, offline, social media) that are most effective for reaching your target audience

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This report will analyze the effectiveness of various marketing channels (online, offline, social media) for reaching your target audience, including actionable recommendations for channel optimization and strategy enhancement.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Know what marketing resonates best with your target audience

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This report will identify marketing messages and strategies that resonate best with your target audience, providing actionable advice for refining your marketing approach to maximize engagement and impact.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Find the most effective sales channels (e-commerce, retail, B2B) for your product

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This report will evaluate the most effective sales channels for your product, such as e-commerce, retail, and B2B, and offer actionable recommendations to optimize these channels for maximum sales efficiency.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Effective Marketing Channels

Effective Marketing Channels

Sales Channels

Know how these channels can be optimized for maximum reach and impact

Know the promotional tactics (discounts, offers) that might attract your target customers

Find out how you can create awareness and excitement around your product launch

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This report will provide insights on how to optimize chosen sales channels for maximum reach and impact, along with actionable strategies to enhance their effectiveness and efficiency.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Sales Channels

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This report will identify which promotional tactics, such as discounts and offers, are likely to attract your target customers, including actionable recommendations for implementing these tactics effectively.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Promotional Strategies

• Scope of Research: Focused on one company/product per country.
  
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This report will provide strategies for creating awareness and excitement around your product launch, with actionable recommendations on engaging marketing initiatives and launch events.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Promotional Strategies

Find out the challenges in distributing your product

• Scope of Research: Focused on one company/product per country.
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 7-page customized PDF report.
  
• Research Depth: This report will identify the key challenges in distributing your product and provide actionable solutions to address and overcome these distribution hurdles.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Distribution Logistics

Find out how you can ensure efficient and timely delivery to your customers

• Scope of Research: Focused on one company/product per country.
• Delivery Timeline: Comprehensive insights delivered within 7 working days.
  
• Report Format: A concise, 6-page customized PDF report.
  
• Research Depth: This report will analyze methods to ensure efficient and timely delivery to your customers, offering actionable recommendations for optimizing your distribution and logistics processes.
  
• Included Insights: Our report will offer actionable answers and recommendations based on research and proven methodologies.
  

Di​stribution Logistics

Social Media